Immersion Blog

54 Responses to “The Whopper Virgins”

1. Chris Beaumont Says:
   December 10th, 2008 at 12:36 pm

   Ack. Nauseating! The line between advertising and editorial is barely visible anymore. This strikes all sorts of unethical nerves. Don’t you think?

2. Robbie Says:
   December 10th, 2008 at 1:28 pm

   It’s interesting that they are appropriating the word “documentary” to describe advertising. GQ in the UK gets clients to pay double, to remove the word “advertorial” from paid content. Complex magazine in the US is just all out paid content, often modeled closely on ad campaigns. It’s about the way things are done really, I think. Playstation and EA, amongst others, paid for “Alter Ego”, but they never tried to edit anything or direct me in any way at all. There’s a big difference between being a patron and being associated with something, and producing ad material on the cheap and filling editorial slots with it, or describing it as something which it isn’t. Check out the one after this one though- the “anthropological documentary” porn.

3. ian Says:
   December 11th, 2008 at 1:24 pm

   It would be interesting to know what the people really thought about the burgers. I doubt many would ‘ve said anything bad about them directly to the crew but talking to their friends after. High salt and fat content can only take food so far…
   It would be good to do the reverse, seal fat vs. whale blubber… I’d sign up for that just to try them.

4. Robbie Says:
   December 11th, 2008 at 6:29 pm

   Maybe get the Icelanders to import something. I went there once during their nasty food festival (can’t remember what it’s really called). They can’t grow anything there and during a time in their history when they couldn’t get any imports, they had to make do with whatever they could get hold of. Every year they celebrate by remembering the shit that they had to eat. I was offered a plate that included seal hand (literally a grey cold hand) and shark soaked in ammonia. They told me that the shark was soaked in piss but I don’t know if they were winding me up. That would be great. Do an official icelandic visit to the Burger King headquarters, with diplomats and all…

5. Harlan Erskine Says:
   December 14th, 2008 at 2:18 am

   I love these ads – I think they are great, funny and cleverly pushing the boundary of advertising in a good way. Isn’t that what we want all art to do? why it is that people in the editorial world get afraid of this? what they should be doing is creating better content/art. Because at the end of the day thats the bottom line. This video made me laugh, it seemed honest I mean the last line of the spot says it all the guy likes seal meat better then a whopper-classic.

   (full disclosure, I worked for the ad agency that conceived of this spot for four years and I know several of the people in the spot)

6. Robbie Says:
   December 14th, 2008 at 10:29 am

   Dude, it’s a taste test, done with people in exotic places. But I agree with you in a way- the delivery is funny. It’s well made. But my comment was more about the way in which commercial content has to spread into every other type of content, because of the way the industry, and in particular the delivery of content, is changing. That is across the board. The way that content is paid for can very easily change the nature of it. In fact in alot of cases, it very clearly is. That isn’t due to the paucity of good alternative content, it’s due to the demands of the people who are paying for it. This is an ad, applying the word “documentary” to it, just because it features people in exotic costumes, is inappropriate. Like I said, its just about how things are done. I’m definitely not against good commercial content.

7. Harlan Erskine Says:
   December 15th, 2008 at 12:05 am

   all I’m saying is that this is clearly an ad for burger kind and it just seems like they are making their ad a documentary on what they did. it seems like a fairly honest look in a way. Documentaries are now allowed to have opinions and openly craft an argument and as long as at the end of the day the message is honest I don’t have a problem with it.

8. tedlow Says:
   January 5th, 2009 at 2:47 am

   There’s a funny blog on freedomhaters.org on the Whopper Virgins commercial.

   It ties it into Noam Chomsky and how the indigenous people on the commercials will most likely be forced to move to big cities when the fast food chains move in, and have to work for Burger King for a tenth of what American’s make.

   Check it out here:

   http://freedomhaters.org/content/what-would-noam-chomsky-say-about-burger-kings-whopper-virgin-ad-campaign

9. Robbie Says:
   January 5th, 2009 at 9:22 am

   Thanks for that- I like that audio from Chomsky talking about globalization.

10. Алексей Says:
    February 1st, 2009 at 7:22 am

    Хех… Почаще пишите смайлики, а то всё так как будто все очень серъёзно

11. Hoobantet Says:
    May 2nd, 2009 at 12:48 pm

    Добавил в свои закладки. Теперь буду вас намного почаще читать!

12. Hoobantet Says:
    May 5th, 2009 at 2:37 pm

    Очень интересно!!! Только не очень могу понять как часто обновляется ваш блог?

13. Hoobantet Says:
    May 5th, 2009 at 3:38 pm

    Блог в ридер однозначно

14. Hottaloummody Says:
    May 5th, 2009 at 4:19 pm

    Что-то футер у вас вправо съехал (в опере при разрешении 1024х768)

15. waremigma Says:
    May 6th, 2009 at 4:56 am

    Интересно, а почему так редко блог обновляете?

16. GlugFuraGuili Says:
    May 10th, 2009 at 1:06 pm

    Понравилась статья. А будет ли продолжение ?

17. vidifyw Says:
    May 13th, 2009 at 1:54 pm

    Спасибо вам за сайт, очень полезный ресурс, мне очень нравится

18. wehygam Says:
    May 14th, 2009 at 4:51 pm

    Спасибо за эту информацию, однако осмелюсь внести долю критики, мне кажется автор перестарался с изложением фактов, и статья получилась довольно академичной и “сухой”.

19. kefasot Says:
    May 14th, 2009 at 5:57 pm

    Спасибо за эту информацию, однако осмелюсь внести долю критики, мне кажется автор перестарался с изложением фактов, и статья получилась довольно академичной и “сухой”.

20. kynisaz Says:
    May 14th, 2009 at 6:51 pm

    Извините если не туда, но как с админом сайта связаться?

21. wechate Says:
    May 14th, 2009 at 7:43 pm

    Почему этот вебсайт не имейте другую поддержку языков?

22. hegutur Says:
    May 15th, 2009 at 7:42 am

    Очень интересно!!! Только не очень могу понять как часто обновляется ваш блог?

23. komamoc Says:
    May 15th, 2009 at 9:53 am

    Я извиняюсь, что немного не в тему, а что такое RSS? и ка на него подписаться?

24. zychady Says:
    May 15th, 2009 at 10:26 am

    Наткнулся случайно на Ваш блог. Теперь стану постоянно просматривать. Надеюсь, не разочаруете и дальше

25. chulato Says:
    May 15th, 2009 at 11:45 am

    Хм, почему-то у меня вместо заголовка блога вопросики…

26. thicosy Says:
    May 15th, 2009 at 12:18 pm

    Уважаемый автор блога, а вы случайно не из Москвы?

27. gigacak Says:
    May 25th, 2009 at 5:28 am

    Почему этот вебсайт не имейте другую поддержку языков?

28. kumuvuj Says:
    May 25th, 2009 at 7:27 am

    Опутеть как интересно, во задвигаете. Класс!

29. gosahot Says:
    May 25th, 2009 at 8:42 am

    Спасибо за эту информацию, однако осмелюсь внести долю критики, мне кажется автор перестарался с изложением фактов, и статья получилась довольно академичной и “сухой”.

30. radazuh Says:
    May 25th, 2009 at 9:19 am

    Опутеть как интересно, во задвигаете. Класс!

31. radazuh Says:
    May 25th, 2009 at 9:43 am

    Уважаемый автор блога, а вы случайно не из Москвы?

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    June 3rd, 2009 at 2:06 pm

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    September 14th, 2009 at 3:55 pm

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52. Wizz Says:
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